*Adobe Commerce, the heir of Magento Commerce, is the market leader in eCommerce development technology. In addition to common localization features such as language, payment, social media, logistics, and promotion, this article will introduce you to the most popular Adobe Commerce/Magento China localization features used by major brands, with examples! However, many international brands such as Microsoft have proven otherwise by applying the structure in China, building popular eCommerce websites. Click here to apply (Chinese only).For a long time, brands may have had concerns about whether Magento/Adobe Commerce is suitable for the Chinese markets. The WeStore feature is application-only at the moment. We will be following the evolution of this new platform closely. If the new Mini Shop platform is successful, WeChat could open up the store API to welcome 3rd party developers to build plug-ins to support the store.
But it didn’t gain traction due to the lack of features and flexibility. In 2017, WeChat already launched a native store feature. And compared to WalktheChat’s store system, Mini Shop does not support cross-border payments or integration with Shopify/Magento.
For SMEs, traffic generation will still be the key to success.Ĭompared to Youzan and Weimob, this beta version of Mini Shop lacks many advanced features such as promotion features, CRM, API, and integration with other platforms. The live-streaming feature is great for stores with existing Mini Program traffic. Investors see this feature as a threat to the 3rd party WeChat store business model. Right after the release of Mini Shop, Youzan and Weimob’s stock fell 10% and 12%. The main feature of the store is the ability to launch WeChat live-streaming linking to the store. WeChat is planning to launch a native SaaS platform call Mini Shop. WeChat to launch a native Mini Shop plugin
#Wechat mini program magento android#
This also helps users to discover more accounts instead of focusing only on the ones they follow.Īdded bullet comment feature, the users’ comment will display at the bottom of the video, encouraging more users engagementĮnable additional iOS users to apply to upload videos on WeChat Channel. For Android users, this feature is still invitation only. This helps to push the content that’s popular within your own friend’s circle, making it more relevant. This is a feed showing the most liked videos by WeChat friends. Top tabs are updated into Follow, Friends, and Trendy, with the Friends tab as the default tab. Lately WeChat channels had many feature updates. On June 22nd, Allen Zhang, the founder of WeChat, announced the Daily Active Users (DAUs) of WeChat’s short-video feature WeChat Channel now reached 200 million. WeChat Channel Daily Active Users reach 200 million Moreover, incentivized sharing is against WeChat’s Terms of Use.įinding a good balance between following WeChat regulation and providing incentives to users will be the key to grow Mini Program traffic via Moment sharing. Although without proper incentive, users are getting more hesitant to share anything on WeChat Moment. WeChat Moment is one of the largest social traffic pools. Mini Program developers will need to activate this “sharing to Moment” feature with the following command. WeChat Mini Programs can finally be shared on WeChat Moment Brands can use the same targeting group to run ads on both WeChat and other platforms.Supported ads include WeChat Moments Ads, Mini Program Ads, Official Account ads Brands no longer need to create a WeChat Official Account to run WeChat Moments ads.Brands can now top up the same account to run ads on all Tencent’s ad placement sites.With the new platform, here are a few updates:
Tencent Display Network ads were managed under, covering all of Tencent’s other display network resources such as QQ, QQ News, Tencent news, and hundreds of other apps and websites. Prior to this, WeChat ads were managed under. Tencent launched a new advertising platform combining WeChat ads and Tencent Display Network resources. Brands no longer need to register a WeChat Official Account to run WeChat Moments Ads The KOL can also select products from different 3rd party stores and promote them to get a commission. KOLs can also add their own store on their profile page, similar to Douyin’s personal stores. Users can click on a Tabao product link located at the bottom of a video or live-streaming session.
Here are 5 interesting news this week in the Chinese Digital world! Bilibili added direct links to Taobaoīilibili finally enabled authors to add e-commerce links taking users to Taobao.
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